"…there are no discrete actions anymore. Everything interacts and is dependent on other things; we must think more thoroughly about what we are doing, how we are doing it and why we are doing it."
Dieter Rams On Good Design As A Key Business Advantage | Co.Design: business + innovation + design
"We have experienced that people are more willing than ever to change their lifestyles; that they accept innovative solutions—not fake ones—and are able to rid themselves of old and cemented habits with our products. They expect such innovative solutions, particularly from Vitsœ."
Dieter Rams On Good Design As A Key Business Advantage | Co.Design: business + innovation + design
"When we concentrate on the essential elements in design, when we omit all superfluous elements, we find forms become: quiet, comfortable, understandable and, most importantly, long lasting."
Dieter Rams On Good Design As A Key Business Advantage | Co.Design: business + innovation + design
"A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose."
Dieter Rams On Good Design As A Key Business Advantage | Co.Design: business + innovation + design
"The introduction of good design is needed for a company to be successful. However, our definition of success may be different to yours. Striving for good design is of social importance as it means, amongst other things, absolutely avoiding waste."
Dieter Rams On Good Design As A Key Business Advantage | Co.Design: business + innovation + design
"Still. You can’t make any impact in business without shaking hands and kissing babies. You need to be out amongst people. You need to press the flesh. On the first level it’s how you learn. It’s how you avoid your local echo chamber. It’s how you gain customer insights. All of that matters."
Both Sides of the Table
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"A mistake is not something to be determined after the fact, but in light of the information until that point."
Taleb, Nassim. Fooled by Randomness. Pg 56
When Dan Ariely found the key to human nature - Haaretz Daily Newspaper | Israel News
(via Instapaper)
